interviews, talks & thought leadership

I am lucky to be asked for my opinion on a number of areas in strategy, creativity and psychology. I also publish regularly on my own platforms and beyond. You can find them here.

TALKS

saul betmead, TED talk, Stormont, northern ireland 2019

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ARTICLES

interviews

Conviction, Creativity, and Human BehavioUr in Advertising: An Interview with Saul Betmead.

Advertising & society quarterly , Advertising Educational Foundation USA, Volume 24, Issue 3, Fall 2023

My journey from Cambridge UK, Cognitive Psychology, through Chief Strategy Officer, Chief Marketing Officer at the UN to teaching at Oxford.

How should we think about commercial creativity and society, as an input and an output.

Why your purpose is only as good as your conviction to it.

Why the skills in advertising, branding and marketing are powerful meta skills way beyond.

The critical importance of mental health in the creative industries, and the importance of psychological empowerment > psychological safety.

The dangers of short-termism. Unpacking the exploit and explore challenge all long term business success has to tackle. The importance of challenging your assumptions and asking ‘Does the world need another one of these?’.

Advice to academics, students and professionals on the importance of stepping outside the business to find the really useful stuff. And the importance of trying other things outside the creative business, challenging but life changing.

FIFTEEN SECONDS - purpose, sustainable innovation and using one’s super powers for good. 2021

From VMLY&R to the UN, from the agency world to humanitarian aid: In this episode, Saul Betmead de Chasteigner, a former CSO and current Chief Marketing Officer for the UN World Food Programme, speaks with innovation strategist and podcast host Samantha Yarwood about the use/abuse of ‘purpose’ vs having a 'conviction', sustainable innovation, hope for the future, humility and using one’s (super-) powers for good.

FUTURECAST - Perspectives on innovation & leadership. 2021

What working for the UN taught me about how to think differently about innovation and leadership.

CMO COUNCiL - Get to know Saul betmead de Chasteigner

branding asia interview with Saul betmead de ChastEIgner

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Twice a month, I publish a newsletter about creativity, ideas and strategy in business and life. You can read them and sign up for new editions below.

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BUSINESS STRATEGY

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INNOVATION STRATEGY

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BRAND STRATEGY

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CREATIVE STRATEGY

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LIFE STRATEGY

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PERFORMANCE STORYTELLING & PRESENTATIONS

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AGILE LEADERSHIP

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CREATIVITY TRAINING

BUSINESS STRATEGY -- INNOVATION STRATEGY -- BRAND STRATEGY -- CREATIVE STRATEGY -- LIFE STRATEGY -- PERFORMANCE STORYTELLING & PRESENTATIONS -- AGILE LEADERSHIP -- CREATIVITY TRAINING