“Saul fundamentally shaped the direction of our business. The work he did resulted in us creating a differentiated offering, being able to compellingly articulate it, and perhaps most importantly, it doubled our revenue.
His ability to be a creative thought partner, challenging the business, and then position the companies he works with makes him a true unicorn. Thanks will never be enough for what he enabled and unlocked for us.”
’”
Dom Perry, Founder and CEO, Scrap It, U.S.A
There are times in every business when it's not clear what needs to happen next:
You know the business can go further, but are unsure what will take it there.
There is real potential in the business, but the next level will require more than simply doing more of what has worked so far.
You are unsure where the next opportunity will come from.
Some opportunities lie in improving what already works. Others may point towards a new market, offer, category or business model. The challenge is knowing which possibilities deserve real exploration.
Value is too hard to explain.
The business creates meaningful value, but people do not yet grasp it quickly, clearly or strongly enough.
Assumptions that once worked no longer feel quite right.
The market has moved, customers have changed and technology is opening new possibilities. Yet the thinking has not fully caught up.
The hard choices seem to keep being deferred.
There are different, credible views around the table, but no shared basis for deciding what to prioritise, stop, protect or pursue.
Demand is not what it could be.
The strategy may be sound and the marketing well made, yet existing demand is not converting well enough, or future demand is not being created as it could be.
There are times in every business when it's not clear what needs to happen next.
You know the business can go further, but are unsure what will take it there.
There is real potential in the business. Yet the next stage will require more than repeating what has worked so far.
Assumptions that once worked no longer feel quite right.
The market has moved. Customers have changed. Technology is opening new possibilities and lowering old barriers to entry. Yet the thinking behind the business has not fully caught up.
You are unsure where the next opportunity will come from.
Some opportunities lie in improving what already works. Others may require a new market, offer, category or business model. The challenge is knowing which possibilities deserve serious exploration.
The hard choices keep being deferred.
There are credible, competing views around the table, but no shared basis for deciding what to prioritise, protect, stop or pursue.
Value is too hard to explain.
The business creates meaningful value, yet people do not understand it quickly, clearly or strongly enough to choose it.
Demand is not what it could be.
Existing demand is not converting as well as it should. Future demand is not being created at the pace the business will need.
These are the moments when a business needs to see more completely.
To understand what has shaped its success so far. To identify what is changing around it. To distinguish the opportunities worth pursuing from the ones that merely distract.
That requires better questions, asked in the right places, before the answers become obvious to everyone else.
You need strategy with full sight.
This is the work I do: helping businesses find clearer direction, build a more compelling story, and give their marketing something substantive to build from.
“I have now worked with Saul across 3 different businesses, both domestic and international. Without doubt, what appears simple, is a sweet science, that Saul owns in spades. He brings clarity, insight and challenge, that is founded on real methodology and grist to understand the problem that brands are facing.”
Oliver Black, Founder and Investor.